Firecracker. Digitally driven • Marketing led
See Red & Win

See Red & Win

The wine market in the UK is incredibly competitive and the main battleground is the supermarket. The majority of purchasing decisions are made at point of sale. Our brief was to increase sales of Cotes du Rhone wines without discounting the product. Our solution was an impactful on-pack promotion that required consumer redemption on-line thus enabling us to build a database for our ongoing ecrm programme.

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