We’d been working with Pricerunner for a little while and got to thinking – how can we work together to create (site) traffic driving activity which is a bit different? We spoke to a few different partners before finding Universal Studios were releasing the brilliant Adjustment Bureau starring Matt Damon and Emily Blunt. We thought it was the perfect vehicle that would appeal to Pricerunner’s core target audience.
We developed a lovely joint promotion where Universal gave Pricerunner.co.uk a fantastic prize of a trip for 2 to New York WITH spending money and Pricerunner in return gave Universal fantastic exposure of their film release with a digital marketing campaign running across Facebook, Twitter, pricerunner.co.uk and email.
