This is a client who's aim is to wrest 2012 back from the sponsors, vested interests and politicos and give it back to The People! We're hard at work running a cogent, hard-hitting and edgy social media campaign that doesn't pull any punches. We've co-ordinated a powerful social media strategy of blogs, twitters, emails and virals which all focus on the site's single proposition: that 2012 is for everyone. It's strong stuff – and there's still a way to go – but this is a client that lives or dies by its online word of mouth.
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