• Monster
  • Monster M word
  • Monster Industry
  • Monster eMploy
  • Monster Toolbox
  • Monster Online Campaigns
• Aston Mullins Stud
  • Aston Mullins Stud website
• Badenoch & Clark
  • Badenochandclark.com
• Elle
  • Elle Shop Girl to Stylist
• GORE-TEX®
  • Escalator panels
  • Experience more GORE-TEX®
• L'Oréal Professionnel
  • L'Oréal Professionnel Colour Trophy
  • L'Oréal Professionnel newsletters
  • Make-Over Make-Under
• RFU
  • Twickenham Experience
• Sopexa
  • See Red & Win
  • Oui to le Crunch
• WINDSTOPPER®
  • Catch a breath viral game

l'oréal professionnel newsletters

L'Oréal Professionnel had irregular email contact with its consumer and professional database prior to 2008. Its enewsletters were formatted using a standard template that did not reflect the LP brand or leverage the strong visuals from its activities. We proposed and created two separately branded newsletters, one for professionals (salon owners, hairdressers, etc.) and one for consumers. We also designed the newsletters in a 'template' format so that text and images were easily updatable each month. L'Oréal Professionnel had immediate success with the joint newsletters and for the past year, they have performed above the benchmark standards for open, click and opt out rates.

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