The L'Oréal Professionnel Colour Trophy competition is the most prestigious hairdressing competition in the UK, rewarding excellence in technical, fashion inspired hairdressing. Firecracker was briefed to create a 'refreshed microsite' which was easily updatable. Our microsite emulated the glamour of the competition but allowed for simple and intuitive navigation, limited use of Flash and meta-data descriptions for optimised search results and also a bespoke CMS to allow the client to update content, upload videos and images easily. Phew! Since launching the site in early January 2009, the stats on the microsite have been staggering with well above average levels for visits, unique visitors, returning visits and time on site.
view Colour Trophy site