Jones Lang LaSalle Hotels specialises in marketing and selling some of the finest hotels in the world. The target audience for potential buyers of such hotels includes High Net Worth Individuals as well as Investment Funds and Private Equity Groups. To reach these potential buyers we created a marketing tool-box, which, although branded JLLH, also allowed each hotel to reflect its own brand. The tool box included a secure, highly personalised website with data rooms and e-mercials, as well as off-line communications including brochure and press advertising. This 'best in class' communications programme has strongly contributed to JLLH being considered the leading hotel specialist in the marketplace.