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gore-tex® escalator panels

Gore-Tex is one of the world's leading brands, whose products are used by outdoor leisure and sports clothing manufacturers everywhere. As part of our on-going relationship with Gore-Tex we created a powerful integrated digital campaign for data capture and profile raising. This campaign included on-line messages, high profile advertising via digital airport panels and digital tube escalator panels, and was supported by a specific micro-site. The advertising took place at key central London tube stations where we dominated the available digital media with a striking campaign that paralleled the natural weather protection of animals with the advanced weather protection offered by Gore-Tex. It was a roaring success.

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