FREE WHITE PAPER – Creating an Employer Brand Proposition
We’ve been busy beavering away on a number of top secret projects for FTSE100 Clients. While we can’t talk about them specifically (the client or the project) what we can tell you is that we’re experts on creating an Employer Brand. It is becoming increasingly important in this competitive economy where employers are vying for the best candidates in their field so we thought we’d take a moment to explain why having an EVP is important.
WHAT IS AN EMPLOYEE VALUE PROPOSITION?
It is a statement that summarises the balance between rewards and benefits an organisation can offer employees, against what that company expects from staff in return. As a proposition it is pivotal to all HR and internal communications.
Sometimes it is also referred to as the ‘psychological contract’ between employer and employee. The evolution of this into a campaignable concept is the creation of an Employer Brand.
The objectives of creating an effective EVP mirror those of any HR strategy:
- To attract the best candidates for the roles available
- To engage the best candidates and employees
- To retain staff
WHY IS IT IMPORTANT?
The perception of your company as an employer will not only shape the views and actions of job seekers but actively impacts on your retained staff. Most adults spend more time at work than any other place in their life. Work needs to be a psychologically rewarding experience.
When people discuss their careers with their peers they are contributing towards your EVP perception. If the message they communicate is confused or negative it will impact on the public perception of your company.
Download our white paper on how to create an employee value proposition to learn more.