Italian wine brand Canti has chosen us to lead their first major UK ad campaign. The creative concept plays on the meaning of Canti (it’s Italian for song), with the strapline “music to your tastebuds”. Phase one launched in November 2010 across national press, bus and taxi media. In 2011 we will be extending the concept to a fully integrated strategy, incorporating outdoor, press, on-pack, digital and social media.
