Photo by Steve Dunlop

Will Carling, former Harlequins centre and England captain yesterday launched Firecracker’s latest site for the RFU.

The new website, designed and built by Firecracker, is aimed at corporate event bookers, meeting planners, conference organisers, or even wedding couples. It is an aide to anyone looking for a venue for their next event.

The site, twickenhamexperience.com, offers customers and clients a cleaner, fresher look with new, strong imagery. Importantly, the customer journey through the site is improved meaning that people can find what they need quickly and in fewer clicks. It features an instant search facility for customers, downloadable PDFs and case studies from previous clients on experiences at Twickenham. Live social media feeds, Twitter and LinkedIn, now come direct onto the site and the whole site is search engine optimised to make it easy to find.

“Twickenham is an icon full of history and well situated in west London, well placed to win many corporate events,” said Carling. “It is probably the most famous rugby venue in the world and no doubt some of that magic can rub off on events held here.”

Carling added that the new Twickenham Experience website had been “a real surprise, very fresh and easy to use. Twickenham has got to get up to date; people want to see within 20 or 30 seconds what they want in terms of venue space,” he said.

“As a customer and business associate of Twickenham, I can appreciate how useful these new website features are to enable me to find what I need quickly and easily,” explains Will. “Embracing the benefits of social media and the opportunities the digital world offers is vital in business today.”

Simon Mills, Head of Sales & Marketing, Twickenham Experience, said: “Navigation is key: our clients need to be able to find what they need quickly and easily on the website.”

“Whether it’s finding the combination of requirements important to your own event, or being inspired by the experiences of others to do something different, or getting a daily update via Twitter of opportunities at the Stadium, our new digital offering has it all. The design is reflective of the fresh, effective and professional approach we apply to all clients business, and we are proud to celebrate our rugby links with England.”