26th May 2012 is e-Day for all UK websites to comply with the much maligned 'Cookie Law'. We have been asked so many times what this means to our clients and their websites we thought we'd write a blog about it. The Cookie Law simply states that any site using cookies must from 26th May 2012 gain the express consent of their users to put cookies on their machines. This doesn't just effect the more complex sites with shopping, banking or personal log-in functionality. Any site which runs a statistics package (including Google Analytics), allows behavioural advertising or incorporates personalisation on any… read more →
Tips
Cookie Monster – Regulation 6 Compliance
May 15th, 2012 by Sarah Aird-Mash
Partnership Marketing – 10 Steps to finding the ideal match
February 29th, 2012 by Sarah Aird-Mash
Contra deals. The pragmatic approach to getting more bang for your marketing buck. With marketing budgets constantly under pressure and businesses looking to maximise ROI, partnership activity can be a great solution to bolstering a campaign. We have put our clients together with all manner of partners; from Film Studios and Computer Game Companies to Book Publishers and Technology Manufacturers. In every case the activity has enabled our Clients to offer their end users added value, whilst the partner companies have been able to communicate their campaign messages to a highly targeted, responsive, relevant audience.
Here… read more →
How does your Email marketing measure up?
February 1st, 2012 by Sarah Aird-Mash
One of the most frequently asked questions our new Clients put to us is 'what is a good Click Thru' Rate?' As with any question there are always two answers, the short one and the longer, more detailed version. We thought we'd share both with you here. Please bear in mind that we have been limited in terms of data available for industry benchmarking as most of the current reports available from 2011 are based on 2010 figures. Come on guys, the digital world is supposed to be able to respond in a blink.
The Short Answer
- Average Email Open Rate - 23.3%*
- Average Click Thru' Rate - 5.9%*
- Average… read more →
How To: 6 Tips to Making Complex Propositions Simple
November 22nd, 2011 by Sarah Aird-Mash
Marketing business and consumer products which have a complicated offering can be a challenge. Many Clients who have a fabulous product really struggle to simply communicate their offering in a way which is engaging and relevant to their target market and will ultimately deliver sales.
We are currently working on projects which range from a great programme in HTML5 for Ubuntu in China, to a UK based initiative for ActivityMix. Our role with Ubuntu is to create an education strategy which teaches 1 million Chinese people who have never touched a computer before, let alone tried to access the world-wide web, basic computer … read more →
Setting your sites on User Generated Content
August 2nd, 2011 by Sarah Aird-Mash
We have recently designed and built two sites for two clients in two very different industries. The key commonality is that both sites/clients rely on the general public to upload and maintain the information on their databases. Without user generated content, neither site has a raison d'être. This is of course the basic model for TripAdvisor which is probably the biggest success story so far. Anyone who has tried to push 'forums' in the past will understand the difficulties in getting people to contribute their personal thoughts/opinions or… read more →
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