26th May 2012 is e-Day for all UK websites to comply with the much maligned 'Cookie Law'. We have been asked so many times what this means to our clients and their websites we thought we'd write a blog about it. The Cookie Law simply states that any site using cookies must from 26th May 2012 gain the express consent of their users to put cookies on their machines. This doesn't just effect the more complex sites with shopping, banking or personal log-in functionality. Any site which runs a statistics package (including Google Analytics), allows behavioural advertising or incorporates personalisation on any… read more →
Tech stuff
Cookie Monster – Regulation 6 Compliance
May 15th, 2012 by Sarah Aird-Mash
Firecracker creates a Monster hit for Christmas
December 8th, 2011 by Sarah Aird-Mash
Monster UK, who recently won the NORAS 2011 award for best recruitment website, is once again leading the way with their Augmented Reality Christmas card designed and developed by digital agency Firecracker.
Working closely with Aurasma, Firecracker have developed a printed Christmas Card, where the Aurasma app's interface recognises the image and augments it with exclusive video content – an industry first.
Once a smartphone equipped with the app is pointed at the Christmas image which is being sent to 4k clients and 1.2m… read more →
Augmented Reality – bringing campaigns to life
November 7th, 2011 by Sarah Aird-Mash
If you're a Spurs fan you will probably be aware of Aurasma, after all they are a shirt sponsor, but how many of you have looked into who they are and what they do?
Aurasma are one of the latest providers offering augmented reality functionality to brands looking to make their communications go the extra mile. Whether it is digital, print, TV or even a destination/venue augmented reality enables the consumer of visual media to interact with it on an extra… read more →
Google Personalisation or Censorship?
August 18th, 2011 by Sarah Aird-Mash
Image from Wired.com
It's handy being in serviced offices, especially if you're a chatty sort who gets to know the other tenants in the building. Forget the water cooler moment, it's when you stop on the stairs or pause in the shared kitchen to exchange a few words with your neighbour that sometimes the most interesting views can be exchanged.
It was a brief stairs moment that lead to our learning about a read more →
3D Laptops – tomorrow’s world
July 19th, 2011 by Sarah Aird-Mash
Image from devicemag.com
So yesterday's blog is well, so YESTERDAY. Further news off the back of recent share increases of a small but relatively well known UK company indicates that not only are 3D laptops firmly on the horizon, but it is a UK company who have developed the technology to facilitate them.
Seeing Machines is an award winning technology company who have developed vision based human machine interfaces. They have developed facial recognition technology;… read more →
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