Check out Bacardi's new Facebook app featuring Rafael Nadal as the spokesman for their 'Champions Drink Responsibly' Campaign.
A monthly search for 'Champion of the Month' will reward winners over the next seven months with a Mocktail Kit containing a Cocktail shaker, Bar strainer, Muddler, Spoon, Jigger and 75cl bottle of Bacardi Rum. Entrants… read more →
Social Media
Bacardi’s New Facebook app
April 10th, 2012 by Sarah Aird-Mash
Switched On – our latest PriceRunner project
February 21st, 2012 by Sarah Aird-Mash
Ah Drupal 7 projects. They're like buses. You can wait for one for ages then two come along together. Here is our latest project for PriceRunner. Firecracker designed and built this blog.
Switched On Tech is a blog about all things UK and techy. Whether you're looking for gadgets for yourself or a gift this site will give you news, reviews and even advice on whether it's worth waiting for the next generation which is about to… read more →
Firecracker creates a Monster hit for Christmas
December 8th, 2011 by Sarah Aird-Mash
Monster UK, who recently won the NORAS 2011 award for best recruitment website, is once again leading the way with their Augmented Reality Christmas card designed and developed by digital agency Firecracker.
Working closely with Aurasma, Firecracker have developed a printed Christmas Card, where the Aurasma app's interface recognises the image and augments it with exclusive video content – an industry first.
Once a smartphone equipped with the app is pointed at the Christmas image which is being sent to 4k clients and 1.2m… read more →
Recruitment Sector – Moving into 2012
November 30th, 2011 by Sarah Aird-Mash
The job market is hugely competitive currently with hundreds of candidates going after single positions. Great news for employers who have the pick of the bunch, but what about the facilitators that bring candidates and roles together? The job board market presides over proceedings with the Top4 major players dominating site traffic, job searches and CV uploads. Specialist companies are continuously opening, this year saw the launch of a number of sites including Graduateland.com and Gild.com, 2012 is bound to see more.
Here we take a brief look at what's in store for 2012 and how it may change the way the… read more →
Augmented Reality – bringing campaigns to life
November 7th, 2011 by Sarah Aird-Mash
If you're a Spurs fan you will probably be aware of Aurasma, after all they are a shirt sponsor, but how many of you have looked into who they are and what they do?
Aurasma are one of the latest providers offering augmented reality functionality to brands looking to make their communications go the extra mile. Whether it is digital, print, TV or even a destination/venue augmented reality enables the consumer of visual media to interact with it on an extra… read more →
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