It's a lovely promotional concept for any food brand, free seeds with every pack. Low cost, easily redeemable and environmentally friendly. What could possibly go wrong?
Seeds are available in so many formats. Embedded in paper, in packs or yes even in a peat disk that looks like a cookie. Yes a cookie. Herein the problem lies for the Lurpak team at Arla. Metro today highlighted the plight of some senior citizens (is that the term du jour?) in Dorset who unwittingly have been savouring these peat cookies. Unsurprisingly they didn't find the experience particularly pleasant.
So how could this come about? We decided to… read more →
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