When we read about the pop-up Fika Parlour on Soho Square we had to go and find out what it was all about. It wasn't just the call of complimentary coffee and cookies, or the promise of being looked after by Sweden's finest, in this summer of the great brand experience we were keen to experience another one of the many sponsored events which are springing up everywhere. With the huge growth of festivals which are bringing together captive, highly targeted groups of people, brands have increasingly been looking at ways to engage audiences face to face.
This has left the festival sites and is hitting… read more →
Fun stuff
A very Swedish experience…
August 30th, 2011 by Sarah Aird-Mash
Fancy a Snog?
August 8th, 2011 by Sarah Aird-Mash
Image from ifancyasnog.com
Fro-Yo bro'? Apparently Frozen Yoghurt is back on the agenda. With a swirl of Yoghurt bars opening across the West End never has dessert been so good for you. Apparently. According to the brands the benefits of frozen yoghurt are:
- low in calories and fat
- good for your digestive system
- excellent source of calcium
Here we give you a quick round-up of what's on offer. A taster if you will...
Snog
Snog have… read more →
Evian Dancing Babies – a refreshing sequel
June 6th, 2011 by Sarah Aird-Mash
The highlight of this weekend's TVC's has to have been Evian's dancing babies.
We bet Busby Berkeley would never have anticipated this interpretation of his Busby babes. First the waterfall then the roller blading park babies and now? Taking further inspiration from ground breaking music video this Michael Jackson 'Black and White' homage of grown-ups in baby t-shirts, 'Evian baby-inside' is sure to make you… read more →
Are you and your Agency a perfect match? Take our Test.
April 26th, 2011 by Hugh Taylor
How is the relationship between you and your agency/agencies? Are you still in the midst of mutual love & affection, settled into a comfortable relationship of routine but no spark, or are you on the point of no return with you looking for the right time to end the relationship?
How can you tell when the time is right to move on or whether you should try and re-ignite the spark that burned so bright? According to recent research (by the AAR) most agency/client relationships fail within 2 – 3 years. It's obviously not good business for you or your agency when things come to this but what… read more →
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