A wise man in the office just said 'The secret to advertising isn't selling, it's wooing.' An off the cuff remark which sits perfectly with today's blog which is all about Sharing the Love.
It's that time of year again when Clients are looking to the next level of CRM activity and how customer communications can be improved. In marketing terms, April is the time for new resolutions, particularly as it's the beginning of so many companies financial year. If you resolve nothing else, try at least to follow our 2012-13 resolution - we're going to be showing our clients and contacts a little bit of… read more →
Fun stuff
CRM – Share some Love
April 18th, 2012 by Sarah Aird-Mash
Firecracker creates a Monster hit for Christmas
December 8th, 2011 by Sarah Aird-Mash
Monster UK, who recently won the NORAS 2011 award for best recruitment website, is once again leading the way with their Augmented Reality Christmas card designed and developed by digital agency Firecracker.
Working closely with Aurasma, Firecracker have developed a printed Christmas Card, where the Aurasma app's interface recognises the image and augments it with exclusive video content – an industry first.
Once a smartphone equipped with the app is pointed at the Christmas image which is being sent to 4k clients and 1.2m… read more →
Hump Day Happiness – The Firecracker
November 16th, 2011 by Sarah Aird-Mash
Serendipity. The day you open a copy of Square Meal Lifestyle magazine and it literally falls open at the page where there is a cocktail called The Firecracker. It seemed like a sign. One that we couldn't, nay shouldn't, ignore.
So here you go, The Firecracker. As explained by Alex Kammerling, former brand ambassador of Grey Goose Vodka, on behalf of Square Meal magazine.
THE FIRECRACKER
A very rich and fruity drink full of tannins and bite. Use freshly squeezed… read more →
Welcome to the Frieze 2011 Sculpture Park
October 12th, 2011 by Sarah Aird-Mash
We don't get to art exhibitions often enough so we'd like to thank the lovely people at Frieze for bring their annual art fair to our door-step. We moseyed down today to check out the Sculpture Park and even to our untrained eyes the exhibits are a veritable feast of mixed media offerings. There were even a couple of the artists themselves with their work and yes, we were sure to get them in our snaps too.
So let us give you our uneducated guide to Frieze 2011 - Sculpture Park.
Des… read more →
I can’t believe it’s not Buddha…
September 16th, 2011 by Sarah Aird-Mash
As a creative agency we spend a lot of time brain storming. And chatting, drinking tea, laughing at each other's ideas and generally chewing the fat. As the energy charges it can whip up a storm which gives out the occasional creative spark which while never making it past the water cooler still lives on in our hearts, hopes and heads. We thought we'd share just a few of those brainwaves that got struck off before they got drawn up.
Hunks in Trunks
Not entirely sure how this came up. But we found this beaut of a site and it's only fair we share. We would like… read more →
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