Monster UK, who recently won the NORAS 2011 award for best recruitment website, is once again leading the way with their Augmented Reality Christmas card designed and developed by digital agency Firecracker.
Working closely with Aurasma, Firecracker have developed a printed Christmas Card, where the Aurasma app's interface recognises the image and augments it with exclusive video content – an industry first.
Once a smartphone equipped with the app is pointed at the Christmas image which is being sent… read more →
Fun stuff
Firecracker creates a Monster hit for Christmas
December 8th, 2011 by Sarah Aird-Mash
Hump Day Happiness – The Firecracker
November 16th, 2011 by Sarah Aird-Mash
Serendipity. The day you open a copy of Square Meal Lifestyle magazine and it literally falls open at the page where there is a cocktail called The Firecracker. It seemed like a sign. One that we couldn't, nay shouldn't, ignore.
So here you go, The Firecracker. As explained by Alex Kammerling, former brand ambassador of Grey Goose Vodka, on behalf of Square Meal magazine.
THE FIRECRACKER
A very rich and fruity drink full of tannins and bite. Use freshly squeezed… read more →
Welcome to the Frieze 2011 Sculpture Park
October 12th, 2011 by Sarah Aird-Mash
We don't get to art exhibitions often enough so we'd like to thank the lovely people at Frieze for bring their annual art fair to our door-step. We moseyed down today to check out the Sculpture Park and even to our untrained eyes the exhibits are a veritable feast of mixed media offerings. There were even a couple of the artists themselves with their work and yes, we were sure to get them in our snaps too.
So let us give you our uneducated guide to Frieze 2011 - Sculpture Park.
Des… read more →
I can’t believe it’s not Buddha…
September 16th, 2011 by Sarah Aird-Mash
As a creative agency we spend a lot of time brain storming. And chatting, drinking tea, laughing at each other's ideas and generally chewing the fat. As the energy charges it can whip up a storm which gives out the occasional creative spark which while never making it past the water cooler still lives on in our hearts, hopes and heads. We thought we'd share just a few of those brainwaves that got struck off before they got drawn up.
Hunks in Trunks
Not entirely sure how this came up. But we found this beaut of a site and it's only fair we share. We would like… read more →
A very Swedish experience…
August 30th, 2011 by Sarah Aird-Mash
When we read about the pop-up Fika Parlour on Soho Square we had to go and find out what it was all about. It wasn't just the call of complimentary coffee and cookies, or the promise of being looked after by Sweden's finest, in this summer of the great brand experience we were keen to experience another one of the many sponsored events which are springing up everywhere. With the huge growth of festivals which are bringing together captive, highly targeted groups of people, brands have increasingly been looking at ways to engage audiences face to face.
This has left the festival sites and is hitting… read more →
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