If you go down to Brompton Road today you could be in for a big surprise. It's better than the teddy bear's picnic – Canti have taken over one of Harrod's windows to create a multi-media window display promoting their second floor Prosecco bar.
Featuring a Badgley Mischka clad mannequin playing with her Swarovski crystal encased iPhone, watching a looping brand video on a MacBook Air, the display showcases the Premium Prosecco brand as the high end sparkling wine for Fashionistas. Situated at the Brompton Road exit of the Piccadilly… read more →
Blog post
Firecracker counsels the British Youth Council
March 12th, 2012 by Sarah Aird-Mash
Images courtesy of the BYC
Firecracker has been busy working with the British Youth Council on their revenue generation and digital strategy for 2012 onwards. Meeting stakeholders and service users, the consultation process has delivered a key strategic paper which addresses fund-raising, social media and online presence.
The British Youth Council is an independent charity run for and by young people representing their views… read more →
Partnership Marketing – 10 Steps to finding the ideal match
February 29th, 2012 by Sarah Aird-Mash
Contra deals. The pragmatic approach to getting more bang for your marketing buck. With marketing budgets constantly under pressure and businesses looking to maximise ROI, partnership activity can be a great solution to bolstering a campaign. We have put our clients together with all manner of partners; from Film Studios and Computer Game Companies to Book Publishers and Technology Manufacturers. In every case the activity has enabled our Clients to offer their end users added value, whilst the partner companies have been able to communicate their campaign messages to a highly targeted, responsive, relevant audience.
Here… read more →
Switched On – our latest PriceRunner project
February 21st, 2012 by Sarah Aird-Mash
Ah Drupal 7 projects. They're like buses. You can wait for one for ages then two come along together. Here is our latest project for PriceRunner. Firecracker designed and built this blog.
Switched On Tech is a blog about all things UK and techy. Whether you're looking for gadgets for yourself or a gift this site will give you news, reviews and even advice on whether it's worth waiting for the next generation which is about to… read more →
Book Marketing – Reaching out to Readers
February 16th, 2012 by Sarah Aird-Mash
The Publishing industry has changed exponentially over the last few years thanks to the World Wide Web. Authors are self publishing and self promoting, e-books are taking the world by storm and Amazon has pretty much single-handedly put many book and entertainment retailers out of business.
These challenges have been addressed as Publishers have embraced the digital world introducing online reading groups, authors pages, tweets, blogs, forums and branded sites. They are also very active in more traditional media with PR's constantly generating reviews and events such as author readings. There is a big community out… read more →
give us a bell on 020 3159 5090