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	<title>FirecrackerBlog post &#187; Firecracker</title>
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	<description>Our blog</description>
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		<title>How does your Email marketing measure up?</title>
		<link>http://www.firecrackeruk.com/blog/how-does-your-email-marketing-measure-up/</link>
		<comments>http://www.firecrackeruk.com/blog/how-does-your-email-marketing-measure-up/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 11:57:34 +0000</pubDate>
		<dc:creator>Sarah Aird-Mash</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[ctr]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://www.firecrackeruk.com/blog/?p=1697</guid>
		<description><![CDATA[One of the most frequently asked questions our new Clients put to us is &#8216;what is a good Click Thru&#8217; Rate?&#8217; As with any question there are always two answers, the short one and the longer, more detailed version. We thought we&#8217;d share both with you here. Please bear in mind that we have been [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Big Thank You From Eaves</title>
		<link>http://www.firecrackeruk.com/blog/a-big-thank-you-from-eaves/</link>
		<comments>http://www.firecrackeruk.com/blog/a-big-thank-you-from-eaves/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 10:37:19 +0000</pubDate>
		<dc:creator>Sarah Aird-Mash</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[Birds Eye]]></category>
		<category><![CDATA[Eaves Foundation]]></category>
		<category><![CDATA[Hachette Filipaachi]]></category>
		<category><![CDATA[Lipton Fleming]]></category>
		<category><![CDATA[marks and spencer]]></category>
		<category><![CDATA[Nippaz with Attitude]]></category>
		<category><![CDATA[simon and schuster]]></category>
		<category><![CDATA[Tier3]]></category>
		<category><![CDATA[Twisted Twee]]></category>

		<guid isPermaLink="false">http://www.firecrackeruk.com/blog/?p=1682</guid>
		<description><![CDATA[For the past four years Firecracker have been running an internal Christmas initiative with the Eaves Foundation. Eaves have shelters in London where victims of domestic violence are able to ‘disappear’ with their children from abusive spouses/partners. Often they have had to run in the middle of the night with the clothes on their backs [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>2012 &#8211; Conquering the Dragon</title>
		<link>http://www.firecrackeruk.com/blog/2012-conquering-the-dragon/</link>
		<comments>http://www.firecrackeruk.com/blog/2012-conquering-the-dragon/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 09:38:39 +0000</pubDate>
		<dc:creator>Sarah Aird-Mash</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[2012 predictions]]></category>
		<category><![CDATA[year of the dragon]]></category>

		<guid isPermaLink="false">http://www.firecrackeruk.com/blog/?p=1636</guid>
		<description><![CDATA[8 tips to taking on The Year of the Dragon There is no pretending that 2011 was an easy year. Everyone is well aware of how the global recession has effected businesses across every industry from retail to travel, marketing to recruitment. Predictions for 2012 are similarly gloomy.   Even the prospects of the Olympics and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making online simple for developing communities</title>
		<link>http://www.firecrackeruk.com/blog/making-online-simple-for-developing-communities/</link>
		<comments>http://www.firecrackeruk.com/blog/making-online-simple-for-developing-communities/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 10:37:38 +0000</pubDate>
		<dc:creator>Sarah Aird-Mash</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[Jumpstart]]></category>
		<category><![CDATA[race online]]></category>
		<category><![CDATA[Ubuntu]]></category>

		<guid isPermaLink="false">http://www.firecrackeruk.com/blog/?p=1629</guid>
		<description><![CDATA[Firecracker have been busy beavering away on a project on behalf of Ubuntu aimed at getting millions of people in third world communities online. Codename &#8216;Jumpstart&#8217; we have developed a communications programme which simply instructs users on how to conduct all manner of online activities, from sending an email to searching the world-wide web. It [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Firecracker creates a Monster hit for Christmas</title>
		<link>http://www.firecrackeruk.com/blog/firecracker-creates-a-monster-hit-for-christmas/</link>
		<comments>http://www.firecrackeruk.com/blog/firecracker-creates-a-monster-hit-for-christmas/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 11:02:03 +0000</pubDate>
		<dc:creator>Sarah Aird-Mash</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[Fun stuff]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tech stuff]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[aurasma]]></category>
		<category><![CDATA[Firecracker]]></category>
		<category><![CDATA[Monster Christmas App]]></category>
		<category><![CDATA[Monster Christmas Card]]></category>
		<category><![CDATA[Trump Christmas]]></category>

		<guid isPermaLink="false">http://www.firecrackeruk.com/blog/?p=1617</guid>
		<description><![CDATA[Monster UK, who recently won the NORAS 2011 award for best recruitment website, is once again leading the way with their Augmented Reality Christmas card designed and developed by digital agency Firecracker. Working closely with Aurasma, Firecracker have developed a printed Christmas Card, where the Aurasma app&#8217;s interface recognises the image and augments it with [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Intern Needed!</title>
		<link>http://www.firecrackeruk.com/blog/intern-needed/</link>
		<comments>http://www.firecrackeruk.com/blog/intern-needed/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 16:48:31 +0000</pubDate>
		<dc:creator>Sarah Aird-Mash</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[graduate]]></category>
		<category><![CDATA[intern]]></category>
		<category><![CDATA[intern position]]></category>
		<category><![CDATA[intern wanted]]></category>
		<category><![CDATA[internship]]></category>

		<guid isPermaLink="false">http://www.firecrackeruk.com/blog/?p=1611</guid>
		<description><![CDATA[We are looking for an intern to join the Firecracker team for a 3- 4 month position based in our offices in Marylebone, London. PURPOSE To support the LocalOkel.com account team on the marketing of new website www.localokel.com. KEY RESPONSIBILITIES KEY ACCOUNT: www.Localokel.com DAILY RESPONSIBILITIES -       FACEBOOK – daily/weekly management of the Facebook page. Upload [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Recruitment Sector &#8211; Moving into 2012</title>
		<link>http://www.firecrackeruk.com/blog/recruitment-sector-moving-into-2012/</link>
		<comments>http://www.firecrackeruk.com/blog/recruitment-sector-moving-into-2012/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 16:37:04 +0000</pubDate>
		<dc:creator>Sarah Aird-Mash</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Beknown]]></category>
		<category><![CDATA[BranchOut]]></category>
		<category><![CDATA[Gild]]></category>
		<category><![CDATA[Graduateland]]></category>
		<category><![CDATA[Jibe]]></category>
		<category><![CDATA[monster.co.uk]]></category>
		<category><![CDATA[RoundPegg]]></category>
		<category><![CDATA[Top Prospect]]></category>

		<guid isPermaLink="false">http://www.firecrackeruk.com/blog/?p=1595</guid>
		<description><![CDATA[The job market is hugely competitive currently with hundreds of candidates going after single positions. Great news for employers who have the pick of the bunch, but what about the facilitators that bring candidates and roles together?  The job board market presides over proceedings with the Top4 major players dominating site traffic, job searches and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To: 6 Tips to Making Complex Propositions Simple</title>
		<link>http://www.firecrackeruk.com/blog/how-to-6-tips-to-making-complex-propositions-simple/</link>
		<comments>http://www.firecrackeruk.com/blog/how-to-6-tips-to-making-complex-propositions-simple/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 13:12:14 +0000</pubDate>
		<dc:creator>Sarah Aird-Mash</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[ActivityMix]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[B2C marketing]]></category>
		<category><![CDATA[Brand benefits]]></category>
		<category><![CDATA[Complex marketing messages]]></category>
		<category><![CDATA[HTML5]]></category>
		<category><![CDATA[Simplifying complex messages]]></category>
		<category><![CDATA[Ubuntu]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://www.firecrackeruk.com/blog/?p=1585</guid>
		<description><![CDATA[Marketing business and consumer products which have a complicated offering can be a challenge. Many Clients who have a  fabulous product really struggle to simply communicate their offering in a way which is engaging and relevant to their target market and will ultimately deliver sales. We are currently working on projects which range from a [...]]]></description>
		<wfw:commentRss>http://www.firecrackeruk.com/blog/how-to-6-tips-to-making-complex-propositions-simple/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Help us help sheltered Children this Christmas</title>
		<link>http://www.firecrackeruk.com/blog/help-us-help-sheltered-children-this-christmas/</link>
		<comments>http://www.firecrackeruk.com/blog/help-us-help-sheltered-children-this-christmas/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 10:03:16 +0000</pubDate>
		<dc:creator>Sarah Aird-Mash</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[20th Century Fox]]></category>
		<category><![CDATA[Birds Eye]]></category>
		<category><![CDATA[Christmas Charity]]></category>
		<category><![CDATA[Christmas Children]]></category>
		<category><![CDATA[Elle Magazine]]></category>
		<category><![CDATA[Paramount]]></category>
		<category><![CDATA[Universal]]></category>

		<guid isPermaLink="false">http://www.firecrackeruk.com/blog/?p=1569</guid>
		<description><![CDATA[Hopefully you&#8217;ve already seen our blog, &#8216;Help us make a difference this Christmas&#8217;, this is an update to that. We have now received the age/sex breakdown of all the kids being sheltered by Eaves this Christmas so thought we&#8217;d share them. If you can help in any way, whether it is simply by choosing a [...]]]></description>
		<wfw:commentRss>http://www.firecrackeruk.com/blog/help-us-help-sheltered-children-this-christmas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hump Day Happiness &#8211; The Firecracker</title>
		<link>http://www.firecrackeruk.com/blog/hump-day-happiness-the-firecracker/</link>
		<comments>http://www.firecrackeruk.com/blog/hump-day-happiness-the-firecracker/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 10:50:26 +0000</pubDate>
		<dc:creator>Sarah Aird-Mash</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[Fun stuff]]></category>
		<category><![CDATA[Alex Kammerling]]></category>
		<category><![CDATA[Firecracker Cocktail]]></category>
		<category><![CDATA[Friday drinks]]></category>
		<category><![CDATA[Grey Goose Vodka]]></category>
		<category><![CDATA[Pomegranate]]></category>
		<category><![CDATA[Square Meal Magazine]]></category>

		<guid isPermaLink="false">http://www.firecrackeruk.com/blog/?p=1555</guid>
		<description><![CDATA[Serendipity. The day you open a copy of Square Meal Lifestyle magazine and it literally falls open at the page where there is a cocktail called The Firecracker. It seemed like a sign. One that we couldn&#8217;t, nay shouldn&#8217;t, ignore. So here you go, The Firecracker.  As explained by Square Meal magazine. THE FIRECRACKER A [...]]]></description>
		<wfw:commentRss>http://www.firecrackeruk.com/blog/hump-day-happiness-the-firecracker/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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