Contra deals. The pragmatic approach to getting more bang for your marketing buck. With marketing budgets constantly under pressure and businesses looking to maximise ROI, partnership activity can be a great solution to bolstering a campaign. We have put our clients together with all manner of partners; from Film Studios and Computer Game Companies to Book Publishers and Technology Manufacturers. In every case the activity has enabled our Clients to offer their end users added value, whilst the partner companies have been able to communicate their campaign messages to a highly targeted, responsive, relevant audience.
Here… read more →
February 2012
Partnership Marketing – 10 Steps to finding the ideal match
February 29th, 2012 by Sarah Aird-Mash
Switched On – our latest PriceRunner project
February 21st, 2012 by Sarah Aird-Mash
Ah Drupal 7 projects. They're like buses. You can wait for one for ages then two come along together. Here is our latest project for PriceRunner. Firecracker designed and built this blog.
Switched On Tech is a blog about all things UK and techy. Whether you're looking for gadgets for yourself or a gift this site will give you news, reviews and even advice on whether it's worth waiting for the next generation which is about to… read more →
Book Marketing – Reaching out to Readers
February 16th, 2012 by Sarah Aird-Mash
The Publishing industry has changed exponentially over the last few years thanks to the World Wide Web. Authors are self publishing and self promoting, e-books are taking the world by storm and Amazon has pretty much single-handedly put many book and entertainment retailers out of business.
These challenges have been addressed as Publishers have embraced the digital world introducing online reading groups, authors pages, tweets, blogs, forums and branded sites. They are also very active in more traditional media with PR's constantly generating reviews and events such as author readings. There is a big community out… read more →
How does your Email marketing measure up?
February 1st, 2012 by Sarah Aird-Mash
One of the most frequently asked questions our new Clients put to us is 'what is a good Click Thru' Rate?' As with any question there are always two answers, the short one and the longer, more detailed version. We thought we'd share both with you here. Please bear in mind that we have been limited in terms of data available for industry benchmarking as most of the current reports available from 2011 are based on 2010 figures. Come on guys, the digital world is supposed to be able to respond in a blink.
The Short Answer
- Average Email Open Rate - 23.3%*
- Average Click Thru' Rate - 5.9%*
- Average… read more →
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