There are a number of points to consider when designing a site, this is a summary of the key considerations:
User engagement
If you’re stranded overseas, as hundreds of thousands were in the last week following the spread of the Icelandic ash cloud, the places you turn to for help are your airline, family, friends and the government. Without regular access to the internet, many relied on telephoning call centres at exorbitant rates, or sites easily navigated by mobile phone, such as Twitter and Facebook. In the first hours of the airport shut down, as the full extent of the problem became apparent, several Twitter hashtags… read more →
Blogs
These tend to be independent sites run by individuals who post a regular commentary or news on their favoured sectors. Bloggers can be incredibly influential and build a substantial following of people interested in what they have to say. Blogs can also be included in a company or brand websites - from a technical perspective they provide an easy platform for a company to upload views, news and research. The key to a successful brand or company blog is to maintain… read more →
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