February 2010

It's well known that users of social networks are protective of their territory and many view advertising as an encroachment on their private space. But as social platforms continue to increase in popularity and draw their audience from the full spectrum of society, brands cannot afford to ignore the huge advertising opportunities. Recent stats from Deloitte prove 47 per cent of Baby Boomers and 36 per cent of 63-75 year olds maintain an active social profile – figures which were unthinkable only a year ago. Brands employ a variety of methods to tap into this huge audience, including placing sponsored posts on Facebook newsfeeds, creating Fan Pages and Events which are seeded to a user’s friends and utilising Twitter to “speak” directly to a potential customer. Dell famously generated… read more →