It’s very deceptive….
YouTube, that most venerable of institutions celebrates its fifth birthday this year. The first clip, Me at Zoo, was posted by co-founder Jawed Karim on April 23 2005. To celebrate the inanity we’ll be sharing one of our favourites every working day. So kick back, relax, and prepare to muffle your sniggers from the boss.
YouTube, that most venerable of institutions celebrates its fifth birthday this year. The first clip, Me at Zoo, was posted by co-founder Jawed Karim on April 23 2005. To celebrate the inanity we’ll be sharing one of our favourites every working day. So kick back, relax, and prepare to muffle your sniggers from the boss.
This week’s launch of a website highlighting the personal security risks associated with online location-based games has thrust an addictive habit of early adopters and digital geeks firmly into the spotlight. The site, pleaserobme, aims to raise awareness of the risks associated with Twittering your precise location to every man and his dog – or more specifically, tech-savvy burglars, looking for easy suburban targets. Though not explicitly stated, the site takes firm aim at Foursquare, the… read more →
The rise in affection for by-gone brands over the last two years is well-documented, caused in part by the global financial meltdown. In times of strife consumers turn to what they know and trust and seek the comfort and security of better times. In advertising brands have resurrected defunct mascots and incorporated nostalgic elements into new TV spots, as demonstrated by Hovis, Sainsbury’s and Heinz Beans. But in the rush to create a new campaign harking back to days of old are brands ignoring a potentially huge untapped market that will survive when the economy finally recovers? I’m talking about YouTube of course. As a Kiwi who flew the nest four years ago from time to time I’m overwhelmed by homesickness – and a quick fix is to turn to YouTube. Not just to watch my favourite… read more →
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