Firecracker. Digitally driven • Marketing led

February 2010

Samsung’s social strategy fails to launch

February 26th, 2010 by Elizabeth Clifford-Marsh

samsungjet

Everyone loves a good proposal, followed by a happy engagement, ultimately leading to a fruitful wedding. The same rules apply to social media – a brand proposes to a consumer by offering entertainment, exclusive content or an irresistible deal. Once accepted, the brand and consumer enter a period of engagement, where conversations about the forth coming nuptials take place. Like any happy relationship there is an element of give and take, followed by a “wedding” where the consumer ultimately becomes a customer or brand ambassador.

So why, after four years of social media residing firmly… read more →

Barbie Girl – Sim Style

February 26th, 2010 by Firecracker

This one's dedicated to our revered copywriter Jon....



YouTube, that most venerable of institutions celebrates its fifth birthday this year. The first clip, Me at Zoo, was posted by co-founder Jawed Karim on April 23 2005. To celebrate the inanity we'll be sharing one of our favourites every working day. So kick back, relax, and prepare to muffle your… read more →

A mitey breakfast bar

February 25th, 2010 by Sarah Coulton

Marmite cereal bar

The Marmite breakfast bar. What an unusual idea. Coming into Marylebone Station this morning, I was offered samples of Marmite's new savoury cereal bar along with some literature and a coupon. I HAD to document this. What a crazy idea for Marmite!

Years ago, back in Oz, Vegemite brought out cheese singles with vegemite in, after realising most Vegemite-loving Aussies marry the two in a sandwich anyway. It didn't go down too well. I tried them once and decided they were just plain WRONG! As did most people I knew who'd given them a go. The thing is, Vegemite is a moist spread and cheese is… read more →

Logorama

February 25th, 2010 by Elizabeth Clifford-Marsh

Here's one for the brand gurus - how many do you recognise?


YouTube, that most venerable of institutions celebrates its fifth birthday this year. The first clip, Me at Zoo, was posted by co-founder Jawed Karim on April 23 2005. To celebrate the inanity we'll be sharing one of our favourites every working day. So kick back, relax, and prepare to muffle… read more →

I’m Yours

February 24th, 2010 by Elizabeth Clifford-Marsh

This kid is going to be a star!



YouTube, that most venerable of institutions celebrates its fifth birthday this year. The first clip, Me at Zoo, was posted by co-founder Jawed Karim on April 23 2005. To celebrate the inanity we'll be sharing one of our favourites every working day. So kick back, relax, and prepare to muffle your sniggers from the boss.… read more →