26th May 2012 is e-Day for all UK websites to comply with the much maligned 'Cookie Law'. We have been asked so many times what this means to our clients and their websites we thought we'd write a blog about it. The Cookie Law simply states that any site using cookies must from 26th May 2012 gain the express consent of their users to put cookies on their machines. This doesn't just effect the more complex sites with shopping, banking or personal log-in functionality. Any site which runs a statistics package (including Google Analytics), allows behavioural advertising or incorporates personalisation on any… read more →
Cookie Monster – Regulation 6 Compliance
May 15th, 2012 by Sarah Aird-Mash
Firecracker Highly Rated by Clients
April 24th, 2012 by Sarah Aird-Mash
Firecracker is delighted to have been Highly Rated by clients and included on the Recommended Agency Register for a second consecutive year.
The Recommended Agency Register (RAR) is an independent resource for suppliers looking for new agency resource. Built entirely by client recommendation, only agencies which have been highly rated by at least three of their clients in the last 12 months become Recommended Agencies.
CRM – Share some Love
April 18th, 2012 by Sarah Aird-Mash
A wise man in the office just said 'The secret to advertising isn't selling, it's wooing.' An off the cuff remark which sits perfectly with today's blog which is all about Sharing the Love.
It's that time of year again when Clients are looking to the next level of CRM activity and how customer communications can be improved. In marketing terms, April is the time for new resolutions, particularly as it's the beginning of so many companies financial year. If you resolve nothing else, try at least to follow our 2012-13 resolution - we're going to be showing our clients and contacts a little bit of… read more →
Bacardi’s New Facebook app
April 10th, 2012 by Sarah Aird-Mash
Check out Bacardi's new Facebook app featuring Rafael Nadal as the spokesman for their 'Champions Drink Responsibly' Campaign.
A monthly search for 'Champion of the Month' will reward winners over the next seven months with a Mocktail Kit containing a Cocktail shaker, Bar strainer, Muddler, Spoon, Jigger and 75cl bottle of Bacardi Rum. Entrants… read more →
Olympic Promotional Update
April 3rd, 2012 by Sarah Aird-Mash
Welcome to our Olympics promotion update where we take a look at those brands who are making the most of their sponsorship with the games this year.
Cadbury
Buy a pack of Trebor Mints for your chance to win one of 19 VIP experiences with London 2012 tickets,10 London 2012 tickets with two nights in a 4 star hotel, 30 London 3 star packages with tickets and two nights in a 3 star hotel, plus a further 100 pairs of tickets to be won. Cadbury are surely on a mission to get everyone smelling minty fresh this spring. To find out more visit their… read more →
give us a bell on 020 3159 5090