Firecracker is a digital marketing agency. We live in a digital world and the pace of change is relentless.
Luckily, as digital disciples, we are constantly enthused by developments and the potential they offer. However, we know only too well that not all innovations will last, nor be adopted by an increasingly fickle and sophisticated marketplace.
The challenge facing marketeers is to understand this environment and harness the 'digital space' to gain competitive advantage.
